job id: 2014-2 posted: April 2014 applications: email <email@example.com>
Farsight Security is a commercial enterprise exclusively focused on the development of leading edge security solutions for ISPs, network and system security solution providers, governments, and medium to large enterprise. Leveraging our superior telemetry data collection and processing capabilities, we provide our clients with cloud-based, real-time network observability and reporting subscription-oriented solutions.
Reporting to the Chief Operating Officer, the Director of Marketing and Communications is a senior member of Farsight’s revenue generation team. She will be responsible for leading the Company’s marketing organization and in-bound / out-bound marketing activities worldwide, which include: marketing communications, corporate marketing, partner/channel marketing, product marketing, and product management. This Director will drive the Company’s efforts to position itself as a visionary leader in the emerging market of real-time network telemetry-based solutions, and to achieve and exceed its revenue goals.
Leadership of Farsight’s marketing organization whose structure will evolve along with the company’s maturity and size..
Develop and manage the Company’s marketing budget.
Strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
Management of marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design. The execution of these elements of communication may either be as a single contributor, by supervising and evolving Farsight staff of employees and contractors, and / or on an outsourced basis.
Provide support to the COO and CEO with respect to marketing communications to the press and market analysts, and at industry events.
Management of marketing programs for demand creation, lead generation and interface with VP of Sales for lead tracking and management.
Work closely with VP/Sales to develop and manage channel and partner strategies and programs.
Oversee product management including market and customer research for market and product requirements, interface with engineering for product development, product pricing and product lifecycle management.
Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
Work with the COO and the other executive team members to identify and develop strategic alliances and close/grow major customer accounts.
Develop and track metrics and success criteria for all marketing programs and activities.
Provide input to company culture directives as part of an evolving company-wide branding process — formulate a company DNA (elements and rationale).
Other duties, as assigned
10 years marketing experience in IT security solutions industry with 4 years in a senior management position.
Ability to plan and manage at both strategic and operational levels.
Exceptional track record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.
Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, social network integration, etc.)
Experience in choosing, deploying, and using marketing and sales management applications.
Substantial experience working with business and industry press.
Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
Extremely effective written communication skills.
Capacity to assume more significant executive responsibilities over time.
Bachelor’s Degree in Marketing, Business Administration or equivalent.
Candidates near San Mateo California will be given preference. Conference and event travel is required several times per year. Candidates should be comfortable working in a distributed company, where co-workers live and work several time zones away.